THE PROBLEM: Our client, a Hair Salon, has been forced to close due to the COVID-19 pandemic. As a result, they are left with up to $20,000 in fixed expenses.
THE ANSWER: Create an online storefront designed to promote at-home products that will help women keep their hair healthy and maintain their look while they are stuck at home.
THE PROCESS: Establish Bundles & Promotions. Build an optimized Shopify Landing Page. Create a diversified Advertising strategy based on search volume and consumer needs. EX. Root Touch Ups are a major traffic driver but low cost and low margin. Our strategy was to offer Root Touch Ups as a Free Gift when customers purchased a signature bundle.
5 Days of Sales:
$8.50 on Facebook Ads & $9.25 on Google Ads
Average Basket Size:
April 01, 2020